The case for this week is on Philippine National Oil Company Energy Development Corporation or simply PNOC EDC. In my opinion, this case depicts that the initial intention of the president may be selfish but in the long-run it benefited both the internal and external stakeholders. This is a happy case that projected what CSR, Philantrophy and CSR 2.0 model is. The tragic incident that affected the plant and employees of PNOC EDC at Leyte paved the way for the president to better understand why the townsfolk do not show pity or even condole with the victims and their families. Their was no relationship between the host community or the locals with the PNOC EDC employees. The president through thorough study, observance and due diligence saw that the company needs to relate and connect to the townsfolk through their children. He thought of youth camps in order to win the hearts and minds of the locals. Seeing that through this, there will be an established relationship between the host community and the employees as well as PNOC EDC for the protection of both company and its employees. The instance given in the case is a common thing in the Philippines, where the company or owners of lands or businesses need to "delight" the host community or locals within the vicinity. Mainly because these locals are "friends" to the extremists and may help protect the company and its employees. Furthermore, the locals will feel abused because someone is taking advantage of the resources that they have. I know a similar instance where my cousin is involved. He owns an animal farm in the suburbs of Rizal. the place is known for presence of extremists. In order for him to gain the trust and have a connection and relationship with the locals for his protection, he provided the watering system and even planted vegetation in his farm for the locals. He also employed locals in his farm. This of course resulted in not only protection but an established rapport because he provided additional sources of livelihood and income to the host community. Likened to the president of PNOC EDC, my cousin also had selfish intentions. The initial intentions of these people may not be correctly placed but the outcome of their programs definitely benefited both the internal and external stakeholders. I believe that with proper understanding and education, the employees of PNOC EDC will be able to see and accept why their company needs to serve the host community too. Based on the facts, activities and goals presented, I must say that PNOC EDC is in CSR 2.0 Model already. They are more than just doing philantrophy and risk management, CSR for them has a fundamental strategic and operational impact. Aside from the safety of the company and its employees, PNOC EDC was able to improve the relationship of the company with its host communities. Furthermore, the activities provided to the children do not only developed them physically, socially, mentally but also their EQ. It is very important for the children to get involved and do different activities that will help in their development. Activities and exposure that may seem only for a time being are not true for children. The different involvement they have help shape them as a person -- both physically and mentally. Places and experiences that they may see, have and feel greatly affects their totally as a person. "Children go through distinct periods of development as they move from infants to young adults. During each of these stages multiple changes in the development of the brain are taking place. What occurs and approximately when these developments take place are genetically determined. However, environmental circumstances and exchanges with key individuals within that environment have significant influence on how each child benefits from each developmental event." Read more: http://childdevelopmentinfo.com/ages-stages/#ixzz3pO3S2YHr In my opinion, what PNOC EDC did was very strategic, because showing concern and compassion to the children will really touch the hearts of the locals, gain their trust and establish long-lasting relationship with them. It is a challenge though to make the employees understand that the extra budget will be allocated to the host communities instead to them. But I believe with proper education and involvement by the employees, their families and children in the youth camp activities, this will help them gain understanding and appreciate what their company is doing for their external stakeholders.
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AuthorRLM, daughter, wife, mother, employee and student will blog about her reflections on her BUS560M Class. She hopes to continue this blog after taking-up the course. Enjoy reading! =) Archives
January 2016
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